Pinnacle Natural Resources & Conservation

November 2014, Vol.1 (2).

© Author(s) 2014. This work is distributed under the Creative Commons Attribution 3.0 License.

Research Article


Coherence Between Discourses and Practices of Sustainability in the Pharmaceutical Multinational Companies in Brazil

Devani Salomão de Moura Reis, PhD.

Universidade de São Paulo, Brazil.

Accepted 27 October, 2014; Available Online 8 November, 2014


The boundaries between areas of communication and health have become less marked, since communication is crucial to change people's behavior. Survey of postdoctoral internship, funded by the National Council for Scientific and Technological Development - CNPq, with pharmaceutical industries, in the context of sustainability, demonstrates the importance of harmony between practices and discourses. If there is ambiguity and conflict in different approaches - environmental, economic and social - the employees of the organizations may have inaccurate knowledge about sustainability concept and understanding attitudes that are craved in the productive, communicative and interactional processes to show their commitment to this type of management. The instrument for data collection and information were two questionnaires, one for managers and the other for employees of these managements. Non-probabilistic sample of convenience was chosen depending on the sector of the economy. Of the 60 industries contacted, six agreed to participate and all these industries were multinationals.

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